Four plots available, one on light hold, a clear path to close them all in the next 90 days.
Tampah Reserve has 4 plots fully available (V14, V02, V03, V04, V06), plus 1 plot (V15) on light hold for James who may instead take V06 depending on his liquidity. With V05 sold yesterday, available inventory now stands at roughly $1.032M USD (with the James hold included, ~$1.23M).
The primary buyer is the Sovereign Family archetype: high-net-worth, post-exit, family-first, conscious-impact-focused, allergic to "community" and "tribe" marketing. The selling job for the next 90 days is to close the remaining plots through warm-network plus high-touch sales while installing the systems that make Phase 2 scalable.
What is true on May 19, 2026
A snapshot of the project state going into the next 90 days. This is the baseline we are building from.
- 23 plots already sold. V05 closed yesterday. First villa nearing completion. Track record exists.
- 4 plots fully available: V14 (premium ridge), V02, V03, V04, V06 (lower terrace).
- 1 plot on light hold: V15 for James, contingent on liquidity. James may instead take V06.
- Active pipeline carrying real momentum: Niv and Jack closed yesterday, Nev considering V04 or V06, Oliver signing, Yves in due diligence, an Australian buyer wanting 2 blocks with a Monday call, James's and Rachel's warm-network of 5 to 6 families at the bottom-plot tier.
- Partnership in negotiation: With Grace is the prospective 360-degree villa delivery partner. LOI not yet signed. Close, but not confirmed.
- James's engagement locked: $3K/month retainer (non-exclusive) plus sales commission, paid in cash or as credit toward a future land purchase.
- Operational nerve center: Aditya (Adit) leads sales and marketing devices on the Marketing thread, Bimbo on site, Nufus on admin, Ayu as default lawyer, Paula on sustainability.
What needs to be true by August 19, 2026
- All 4 available plots closed or under signed LOI with non-refundable deposit
- V15 / V06 question resolved (James committed or released)
- Password-protected sales funnel page live with FAQs, covenants, topography, lead capture, post-deposit portal
- Qualification survey live and feeding the lead sheet
- With Grace LOI signed and partnership operational across at least 5 buyer relationships
- Sales dashboard updated weekly
- Phase 2 inventory (plots at 300M+ IDR per are) named and ready
Remaining plots and their buyer fit
Each plot mapped to the buyer profile most likely to land it.
| Plot | Size | Price (IDR/are) | Price (USD) | Status | Best-fit Buyer |
|---|---|---|---|---|---|
| V14 | 24 are | 200M | ~$295,000 | Available | Sovereign Family · premium ridge, sunset/sunrise, room for 2 phases |
| V15 | 16 are | 200M | ~$197,000 | Light hold · James | James (contingent on liquidity, may release) |
| V02 | 23.50 are | 150M | ~$217,000 | Available | Sovereign Family or impact-driven couple · widest sweeping base |
| V03 | 19.76 are | 150M | ~$182,000 | Available | Conscious investor or impact-driven couple |
| V04 | 17.62 are | 150M | ~$163,000 | Available | Sovereign Family entry or impact-driven sole buyer |
| V05 | 17.90 are | 150M | ~$165,000 | SOLD May 18 | Closed |
| V06 | 18.95 are | 150M | ~$175,000 | Available (or James) | James (alternative to V15) or Sovereign Family |
The Sovereign Family
The archetype the messaging and sales process is now built around. The default until evidence says otherwise.
35 to 50, married, 2 to 4 kids
~$20M, illiquid-heavy
Ibiza, Switzerland, Tulum, Bali, Lisbon rotation
Acquiring Dominican, St. Kitts, Maltese
Done, in integration and stewardship
Nomad Capitalist, Sovereign Man, The Generalist
Conscious impact-focused entrepreneur
60 to 180 days from first conversation
What they want
Freehold sovereignty, regenerative wealth, earth-based luxury that does not perform luxury, privacy in nature, aligned neighbors (not enforced community), a place their kids can grow up close to the earth with a real school nearby.
What they fear
Being recruited into someone else's worldview, council-style decision-making, the Ubud-Byron wellness aesthetic, their wealth being assumed or extracted, foreign-ownership instability, the place turning into Canggu in five years.
How we talk to them
Say this
- This is not a community to join, it is a place to belong to
- We are curating neighbors, not recruiting members
- Lombok now is what Bali was fifteen years ago
- Freehold title, your own company structure, your own block
- Pre-infrastructure pricing window
Never say
- Join our community
- Find your tribe
- Begin your healing journey
- Become part of the family
- The next Bali · Paradise
- Passive income · Guaranteed returns · Limited time offer
How we find them
- Warm network referrals · James's and Rachel's relationships are the highest-conversion channel
- Family office advisors recommending Asia hard-asset exposure
- The crypto-exit cohort (2021 to 2024 liquidity)
- The Tulum / Ibiza / Lisbon / Madeira / Lake Como rotation
- Adjacent project drop-offs (Tampah Hills, Habitat Lombok, Six Senses Uluwatu, Nihi Sumba)
- Conscious-investing podcasts and newsletters, not wellness podcasts
- Targeted paid social, Phase 2, with Rachel's allocated budget
Cold outreach does not work for this archetype. Warm cultivation and curated paid social do.
The other paths to a close
Some inbound will not be Sovereign Family. These tracks still close revenue, with different sales motions.
Track B · The Impact-Driven Couple
Conscious entrepreneurs who may also be facilitators, healers, or wellness professionals. We do not lead with the facilitator language; we lead with conscious impact and aligned values. Typical buy: 15 to 25 are. Price point $150K to $400K total project.
Track C · The Long-Term Bali Insider
Already lives or invests in Bali. Knows the Indonesia market. Often buying their second or third Indonesian plot. Fast close, minimal questions. Niv and Jack fit this track. So does the Australian buyer.
Track D · The New Investor (Yves archetype)
First-time Indonesia buyer. Needs education on company setup, leasehold vs freehold, notary process. Slower close (90 to 180 days). Refer to Ayu for legal. Always hand them off with "here is what I know, do not rely on me, get your own people."
The point is not to over-engineer the segmentation. The point is to recognize the right track in the first 5 minutes of a conversation and adjust the language.
What we actually say
After the May 18 vision work, the positioning has settled at the intersection of three claims.
The one-line elevator pitch
The five messaging pillars
- Sovereignty · freehold, family-name title, own corporate vehicle, no shared governance imposed
- Regeneration · land healing, Sasak partnership, sacred springs, 10,000 trees, Anak Alam adjacency
- Curation · aligned neighbors, not enforced community. We are choosing, not recruiting.
- Legacy · multi-generational, family lineage, kids growing up close to earth, school nearby
- Pre-Infrastructure Frontier · Lombok before the rest of the market notices. First-mover land economics.
Triple negation (not a community, not a project, not a development). Sasak NOT Balinese. Berugak Tea. Buffalo Earth. Feminine wisdom. "We are curating neighbors, not recruiting members." When Rachel is on a call the language flows naturally. When James is writing copy, quote her verbatim instead of paraphrasing.
Web-first at the top, high-touch where it matters
Streamlined for a faster top of funnel and deeper engagement once a lead qualifies.
A lead surfaces from any channel (warm intro, podcast, DM, walk-in, paid social, referral). Within 24 hours, the right person responds with a single warm message and a link.
The link goes to the password-protected sales funnel page where the lead can read the prospectus, browse available inventory, and complete the qualification form.
Lead visits the funnel page, reads the prospectus, and completes the qualification form (7 questions, 90 seconds, modeled on the existing Typeform blueprint but updated to the Sovereign Family voice).
The form scores automatically. Hot leads (10 to 13) trigger personal outreach within 24 hours. Warm leads (7 to 9) enter a nurture sequence. Below 7 stays on a light-touch list.
If the lead is hot, James or Rachel books a 30 to 60 minute discovery call. Video preferred. Focus is understanding their story, not selling. Questions: What is calling you to Lombok now? Tell me about home for your family right now. What is your timeline? What does success look like five years from today?
After the call, send the full document set: covenants, bill of concepts, current plot map showing what is available, and a short personal video from Rachel introducing the land.
When the buyer is leaning yes, send the land purchase proposal: chosen plot, total price, payment structure, the lock-in steps, supporting context. Three-step payment flow follows.
During this window, we support due diligence: introductions to Ayu for legal, document packages for the notary, references from prior buyers.
Buyer signs the LOI (basic or certified version depending on plot certification status). Buyer sends passports to begin formal due diligence. Rachel sets up the PPJB. Adit and Nufus handle document flow.
Remaining 70% transferred per the agreed payment plan. Standard is 30 days from LOI.
Certificate exchange. Company documentation flicks from Island Style to buyer's company. With Grace takes the villa-build handoff from this point forward (once LOI signed). Welcome ritual: land walk with Bimbo or James, Sasak introduction if appropriate, Founder's Council invitation for early buyers.
Quarterly check-in. Build progress updates. Invitation to gatherings. Referral request, never via discount, always via shared values. Resident storytelling opportunities.
The buyer's job is to refer the next four right people. Each of those four people becomes the next sale.
Where the remaining plots close from
Ranked by probability of close for the next 90 days.
These already exist. The job is to land them.
- Niv and Jack · 2 certified blocks closed yesterday
- Nev · considering V04 or V06
- Oliver · signing
- Yves · new investor, deposit paid, 70% due imminently
- Australian buyer · wants 2 blocks, Monday call
- Charles (with Yves) · 16.58 are plot, in design and architect phase
- James's and Rachel's warm-network 5 to 6 families · active conversations at the bottom-plot tier
The warm network is the single highest-converting channel we have, and it has not been worked systematically. The activation pulls on four overlapping circles: James's relationships, Rachel's relationships, the existing 23 buyers' networks, and referrals from the broader Tampah ecosystem (Tampah Hills guests, retreat alumni, With Grace introductions).
Each circle gets a tailored ask. James and Rachel each list the 10 to 15 people they would happily call this month. Existing buyers receive a quarterly referral note framed in shared values. Aligned partners receive a clean one-pager they can quietly forward. The whole effort is run as one coordinated outreach campaign, not separate streams.
Qualification survey live on the website, the Living Vision page, every social profile bio link, and every podcast or content interview link. Score 10 to 13 triggers James outreach within 24 hours. Score 7 to 9 enters persona-specific nurture. Below 7 stays light-touch.
Each of the 23 buyers gets a quarterly invitation to refer one person. Not a discount. A simple ask, framed in the language they bought into.
Rachel has indicated she wants to put budget toward paid social. This becomes a real channel in Days 31 to 90. Start small, $50 to $100 per day on Instagram and Meta, targeted to Sovereign Family lookalikes and Bali-curious affluent expat audiences.
Run two ad sets in parallel: a "Lombok now is what Bali was in 2010" investor-frame ad and a "Sovereignty by design" family-frame ad. All paid traffic lands on the password-protected funnel page, gated by the qualification form. Test for 30 days, double down on the winning angle, scale once CAC is understood. Adjacent: organic content engine (Rachel's voice notes turned into reels, James's podcast guesting clipped for social).
People who looked at Samara Lombok, Mawi Valley, Selong Selo, Habitat Lombok, Tampah Hills, Six Senses Uluwatu, Nihi Sumba and didn't buy. They are the highest-converting cold list available. Get into the agents and developers' networks. With Grace's Mandarin Oriental network is one source.
Two formats matter: the Living Vision page (HTML, exists in Deliverables, can be refined to the Sovereign Family voice) and podcast interviews by Rachel and James on conscious-investing and family-office channels. Content is not a closer in the next 60 days. It is the seed bed for the next 60 plots.
Each phase, one hero outcome
Operational map with clear ownership and milestones.
James
- Onboarded onto Marketing, Architecture, Admin threads
- Shadows Rachel on every active sales call for 1 to 2 weeks
- Builds the warm-network activation sequence
- Stands up the password-protected sales funnel page
- Closes the With Grace LOI negotiation in coordination with Ken / Adrian / Anders
- Drives the sustainability section into the architects' guidelines
Rachel
- Closes the remaining active pipeline: Nev, Australian, Oliver, Yves
- Confirms the refined deposit language on all live paperwork
- Sends V15 and V06 sales advice docs to James
- Books the Masril marketing strategy call (James joins)
- Briefs James on the warm-network families she would happily refer
Adit and team
- Confirms plot map, survey, topography sit cleanly in the sales folder
- Walks James through the sales device library
- Updates buyer-facing materials with the new deposit language
James
- Personal video send to all 5 to 6 warm-network families
- Lombok-trip offer with 3 fixed visit windows
- Cold list build, 200 names from family offices, conscious-investing podcasts, adjacent projects
- First podcast appearance booked
- Paid social campaigns live, two angles tested, daily monitoring
- Sales dashboard reviewed every Monday with Rachel
Rachel
- Continues holding existing relationships, light touch on referrals
- Reviews and approves James's outbound messaging and paid social creative
- Hosts at least one in-person Lombok visit, including the Phase 2 buyer arriving June 1 to 7
With Grace (assuming LOI signed by Day 30)
- Onboarded into the buyer handoff process for villa sales and next steps after land purchase
- ASAP: working on the legal structure for the Singapore tax strategy
- Starts developing one villa-build proposal to send to a recently-closed buyer
James
- Last-plot push, often to the highest-fit buyer on the warm list
- Phase 2 inventory naming with Rachel and Adit (which plots release next, at what pricing)
- Sales playbook documented (this document, refined with lessons learned)
- The next quarter's plan: full-funnel build, content engine, podcast cadence
Rachel
- Vision direction for the next phase (which segment to open, what pricing tier)
- Founder's Council invitation to early buyers
- Quarterly referral asks from all 23 existing buyers
- Hosts the prospective premium-tier buyer flying in June 1 to 7
Phase 2 outlook
- New premium plots targeted at 300M+ IDR per are
- Buyer budget envelope: $600K to $1.5M USD for land plus villa
- Smaller number of plots, higher price tier, longer sales cycle
- Buyer profile: Sovereign Family at the upper end, family office principals, multi-generational
With Grace
- 360-degree delivery in motion for at least 5 buyer relationships
- First quarterly review of the partnership
What every week looks like
A consistent rhythm for the next 12 weeks.
10-Minute Dashboard Ritual
Rachel and James open the live dashboard. Read the hero status, review red-dot guests, read every win, close with one question.
Outreach Day
Warm-network outreach, podcast outreach, family-office advisor outreach. Referral asks to existing buyers. No meetings.
Sales Calls
Shared call load. 15-minute prep, 5-minute debrief, Adit logs outcomes.
Build Day
James works on the funnel page, content, dashboards, systems. No calls.
VA Update
VA runs the 15-minute weekly protocol. Numbers refresh, wins logged. Monday is ready.
Light Touch
One thoughtful follow-up to a high-fit prospect. One personal note to a recent buyer. Rest.
The Long View
James spends 30 minutes asking: where will the next 10 buyers come from, and what compounds toward them?
The full reference, one place
Land prices (current)
- Premium ridge (V14, V15): 200M IDR per are
- Lower terrace (V02 to V06): 150M IDR per are
- Phase 2 premium plots: 300M+ IDR per are (next 45 to 90 days)
Payment structures · three-step standard
All sales follow the same three-step flow.
What is included in the land price
- The freehold title
- The covenant package
- Topography and square meterage
- Standard infrastructure access (road, electric, water)
What is not included
- Any architectural work pre-payment (boundary set May 18)
- Cut and fill
- Premium upgrades on the villa build
- Landscaping beyond standard site prep
- The villa build itself (With Grace handles, separate engagement)
Reference villa price
The $275K example modular Loop villa includes pool, main house, kitchen, 3 bedrooms (1 ensuite). Used as a starting reference, not a quoted price. Cut/fill, finishes, and design extras layer on top.
Phase 2 buyer envelope
Land plus villa total budget: $600K to $1.5M USD. First Phase 2 buyer arriving June 1 to 7 for site visit.
Currency baseline
16,250 IDR / USD as of May 2026. Use consistently across all buyer-facing materials.
Who and what runs this
Operational tools today
- Microsoft Teams threads · Marketing, Architecture, Admin. James added across all three.
- Sales lead sheet · Rachel and Adit maintain. James gaining access this week.
- The Sales Dashboard · live HTML dashboard, data updated weekly
- The Remaining Revenue one-pager · paste-ready and HTML
- The Living Vision page · in Deliverables, can be updated for the Sovereign Family voice
- The Qualification Form · blueprint exists, needs refresh to Sovereign Family voice
Tools to install
- Password-protected sales funnel page · James's 30-day build
- Lightweight CRM · Google Sheets as source of truth for the first 90 days, upgradeable later
- Buyer welcome ritual document · James drafts Days 31 to 60
- Referral request template · James drafts Days 31 to 60
- Paid social ad creative set · James drafts Days 31 to 45
Team roster
- Aditya (Adit) · Architect, sales/marketing nerve center, on Marketing thread, 10 to 20 minute response time. James's daily operational contact.
- Bimbo · Site supervisor, Lombok, CAD, English. Site videos, walkthroughs, on-the-ground checks.
- Nufus · Full-time accounts admin. Handles all sales advice paperwork.
- Ade · "Heart of the project."
- Office admin team · Phones, invoices, Teams tracking.
- Ayu · Default Indonesian lawyer recommendation for foreign buyers. Articulate, bridges gap. Buyers told they can pick their own.
- Paula · Sustainability expert, Spain, Bambig Studio. Long-term land strategy doc lives here.
- With Grace (Adrian, Anders, Grace) · Prospective 360-degree villa delivery partner. LOI in negotiation. Singapore tax structure being scoped.
- Ken · Co-Founder and Rachel's partner. Holds village relationships and local hiring standard. The team-formation gatekeeper.
- Masril · Pending. Marketing strategy session to be booked.
Five things that could break this plan
Risk 01
Some of Nev, Oliver, Yves, the Australian buyer slip. Mitigation: treat every active deal as 70% likely until the deposit lands. The dashboard's weighted pipeline does this math. Always be filling the top of funnel so no slipping deal threatens the 90-day target.
Risk 02
Either the team-vet question with Ken doesn't resolve, or the financial terms can't bridge. Mitigation: the May 15 sync already captured this risk. Plan B is a narrower partnership scope or a Lombok-based delivery partner separately. The villa delivery problem still needs solving regardless.
Risk 03
Earlier funnel work used a different (older) wellness-lifestyle-investor voice. Mitigation: this document is the new master. Every buyer-facing surface aligns to the Sovereign Family voice over the next 30 days. The qualification survey is updated, not deleted.
Risk 04
She is currently the primary salesperson and the brand voice. Mitigation: James shadows for 1 to 2 weeks, then takes 80% of the load by Week 3. The dashboard ritual lets Rachel see momentum without being in every call. With Grace removes the post-sale operational burden once the partnership is live.
Risk 05
Old paperwork floating around. Mitigation: Rachel updates all live templates in Week 1 with the refined deposit policy. James flags any older drafts. The dashboard tracks deposits received vs. LOIs signed, so any mismatch surfaces.
Three numbers by August 19
If those three numbers land, this strategy worked.
